Thursday, 12 December 2013

Thursday Thoughts: More Stupid Ads!

I love to grouse about advertising, as it seems to be a topic of interest to me, for some strange reason.

I'm pretty good about ignoring any ads on websites I visit. As I've been using the internet tubes since the text-only days, I got used to filtering out any nonsense content and just reading what I want to read.

That said, there are some ads that cross the threshold and need to be called out.



OMG BEWBS!! 


Evony, a crappy online 'freemium' strategy game, is notorious for its overtly sexual ads. How can you get people to play a generic game? MORE BOOBS!!

As you can see, the first ad was pretty generic. You have a guy in armor in an ad for a fantasy game. Standard stuff. On the second and third ones, you start getting into pretty woman.

After that? They stopped having a shred of shame. Just show some ample cleavage, and watch the idiots slither over to a game in which you don't see a single breast.

"You will never see these bombs, my lord"!

Yes, the ad makes it seem like you are playing some naughty adult game where discretion is required. Better close the curtains and turn off your phone!

Evony is the biggest culprit, but not the only one. My Facebook sidebar will often have one or two of these overly sexualized ads. I do like ample bosoms, but it has to be in the right context. If you are simply showing off breasts for a standard game, you don't even deserve the time of day. 

Seriously, I'm surprised I haven't seen full-on hardcore porn with the caption "Make your fantasies come to life!". C'mon, Evony, you might as well go all the way!

Note the grammar error on the last sentence.



JAPANESE SEIZURE ROBOTS! 

Despite the fact that this isn't 1997, some advertisers still think that blinking pictures are 'in' and work as effective advertising.


 For your safety, I did not link to one of the seizure-inducing pictures, but this particular ad pops up almost every time I play Lexulous on Facebook.

Yes, the ads are designed to catch your attention, but they are so damn annoying that I NEVER want to support any company who feels the need to put flashing lights in my face.

I guess these ads must work on some gullible people, since they are designed to look like an actual computer scan, and newer users might be fooled. Still, whomever designed this particular advertisement should be spanked with a disco ball.





WHERE IS THAT F*!&KING SOUND COMING FROM?!


Probably the most insidious ads that have popped up in recent months are the auto-sound ads. ESPN.com was the first place I encountered them (or their auto-play videos)

When you visit certain pages, a video ad will automatically load up, and you'll start hearing some obnoxious propaganda.

Unlike a typical picture advertisement, this one is very hard to ignore unless you have the sound off. No matter what, the stupid videos just start playing, and they are often very loud.

It's a bit of a hunt, really, to figure out where the hell this mystery sound is coming from. If you have multiple tabs open, then you need to find out WHICH tab it's coming from, and where on the page the ad is.

Then, you need to figure out how to shut down the ad, pause the ad, or mute the sound. It's especially annoying when it's an article you actually want to read.

Look, advertisers, would you like me to show up at your house and start blaring loud music from outside your window? How about I blast an airhorn while you are trying to sleep?

Facebook (yes, that again) seems to be desperate for ad dollars, and will bring these annoying things to its site in 2014. Facebook has been losing some steam over the past 1-2 years, and this could very well help sink the Titanic. If I start hearing these things every time I visit the site, you can bet I'll be logging on a LOT less.

I get that advertisers need to get your attention, but annoying people is not going to get them to warm up to your product. I have never bought something because some idiot jumped right in my face and started yelling at me.

No, quite the opposite, in fact. If I encounter really annoying advertising, I make a mental note to not support that particular product or company.